Case study · AI · Video · Governance

Where AI helps in regulated production, and where it never touches.

Three defined steps where AI drafts and a person finishes, and one line it never crosses: claims.

Clients: A point-of-care ultrasound and airway-device company · A foundation funding inherited-retinal-disease research
Work: HCP video · patient-community communications
AI steps: Captions · scratch voice · non-claim drafting
Pricing: No AI surcharge
Window: 2024 – 2025

Same day

Captions and transcripts per finished hour of video, down from 2 working days. A person corrects every line to the approved script.

2024Our production records

Claims changed by AI, because AI never touches them. No piece has been withdrawn or corrected after approval.

Since 1996Studios record

The question

Where does AI belong in regulated production? Our answer is narrow on purpose: three defined steps, each finished by a person, each used only with the client’s approval.

Captions, transcripts and scratch reads take time without adding anything to the science. Claims are where the risk sits. So the line is drawn there: AI can draft on the defined steps, and every claim stays with our writers and the client’s medical and legal review.

Three defined steps

1
Captions and transcripts for HCP video
AI drafts
Captions and a transcript from the cut.
A person finishes
Corrects every line to the approved script.
2
Scratch voice during the edit
AI drafts
A temporary read, so reviewers see a timed cut before studio talent records.
A person finishes
Studio talent records the approved script. On localized versions, AI voice is used only after a native-language reviewer signs off.
3
Drafting support on non-claim text
AI drafts
Outlines, structure and summaries of approved references, for non-promotional patient-community communications.
A person finishes
Our writers rewrite it.

AI assists ordinary text; it stops at the claim boundaryIllustration

What it produced

2024
Turnaround
Captions and transcripts went from 2 working days to the same day per finished hour of video.
2024 – 2025
Review
Reviewers see timed edits days earlier.
Since 1996
Claims
None changed by AI, because AI never touches them. No piece has been withdrawn or corrected after approval.

The rules we hold

A
No AI-written claims.
Every claim is written by people and goes through medical and legal review.
B
AI steps only with client approval.
Each step is agreed with the client before it is used on their work.
C
No AI surcharge.
When AI makes the team faster, the client gets the saving.

How we’d measure it for you

What we would report on your program.

Turnaround per finished hour

Caption and transcript time for each video, reported against the approved schedule.

Which steps used AI

Agreed with you before use, and recorded with each asset’s review history.

Two clocks

Your review time and our production time, reported separately.

First-pass approval

The share of pieces approved in your first medical, legal and regulatory review cycle.

About these figuresFrom our own production records and the Studios compliance record. Clients are described rather than named. AI steps were used only with each client’s approval, and no AI tool wrote or edited a claim.

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