INDEPENDENT MARKETING + TECHNOLOGY FIRM · SINCE 1996

Make customer engagement work as one system.

Regulated creative production, client-controlled loyalty infrastructure, and practitioner-led advisory—available independently or connected around the work.

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01 / CREATIVE

Studios

Regulated-industry creative strategy and production for pharmaceutical, medtech, financial services, and other complex categories.

  • 750+ Regulated Campaigns Delivered
  • 30 yrs Operating in Regulated Industries
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02 / PLATFORM

InsightsOutward

An enterprise loyalty platform for B2C, B2B, and B2E programs, deployed within the client's own cloud environment.

  • 120M+ Members Implemented
  • 250+ Documented APIs
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03 / ADVISORY

Advisory

Practitioner-led strategy for loyalty economics, program architecture, journey design, and build-or-buy decisions.

  • 150+ Brand and Program Diagnostics
  • 5 Stage Program Maturity Framework
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Start with the capability you need.

Engage any capability independently. Connect the others when they materially improve the outcome.

Define the brief, assemble around the work, and keep one accountable record.

InsightsOutward I/O Loyalty Platform Fabric

The proprietary platform

One platform. Three connected journeys.

Connect consumer, partner, and employee programs through one governed operating layer—deployed inside your own Azure environment.

  • Client-controlled deployment
  • Fixed annual fee
  • 250+ documented APIs
  • Source-code purchase option
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Example configuration

Connected journeys

This example routes one incoming purchase-completed event through InsightsOutward to configured consumer loyalty, employee incentive, and partner programs within the client's Azure environment.

Incoming eventPurchase completed
Client-controlled Azure environment
Configured event routing
I/O COREOne event. Three connected programs.

ConsumerB2C

Customer loyalty

Points awarded

EmployeeB2E

Employee incentives

Incentive progress updated

PartnerB2B

Partner performance

Program volume updated

Shared identity · currency · intelligence

Example: one purchase event connects three programs.
Loyalty OS™ Procurement Intelligence™ Sovereign AI + Sage™

Operating record

Medical technology Creative agency refresh

The brief

Compete as another creative agency.

Our response

Show the operating system behind the work.

01 · The askCreative RFP 02 · The proofLive platform response 03 · The productI/O Procurement Intelligence™

A decade-long client asked Tricycle to compete on creative capability and price. Instead, we configured InsightsOutward around the client’s agency ecosystem. That live response became a new product for governing briefs, assets, compliance, vendor performance, and spend.

Read how Tricycle flipped the RFP

Selected Experience

A working record across disciplines.

Creative engagements, platform implementations, and program strategy across the Tricycle team.

Reason to believe

One company bought the platform. An industry authority helped name why.

Read the ownership perspective

Platform owner

Simplenight

Purchased the InsightsOutward source code outright—turning the platform into an owned business asset rather than another recurring software rental.

Industry perspective

The Wise Marketer

Helped frame the middle path clearly: the speed associated with SaaS, paired with genuine platform ownership.

Selected organizations across the record