Map Your Marketing Supply Chain Before You Change It
A fixed-scope assessment for enterprise marketing, procurement, and operations teams. Tricycle maps the vendor ecosystem, evaluates available spend and performance evidence, identifies control gaps, and produces a prioritized improvement path.
Use it when the approved vendor list, contracts, project systems, invoices, and stakeholder knowledge do not add up to one reliable operating picture.
Contracts show who is approved. The assessment traces how work, spend, evidence, decisions, and accountability actually move across agencies, production partners, technology, and internal teams.
3connected assessment phases
3decision-ready deliverables
3–5 weekstypical engagement timeline
THE DECISION GAP
Three Questions the Current Vendor List Cannot Answer
The assessment starts with the decisions your teams need to make, then determines which evidence exists, which knowledge is informal, and which gaps prevent a reliable answer.
01Where does work actually get done?
Trace primary agencies, production partners, freelancers, subcontractors, technology platforms, and internal teams beyond the approved-vendor list.
02What evidence supports vendor decisions?
Identify where delivery, quality, revisions, spend, rate, and stakeholder evidence lives—and where decisions still depend on memory or isolated reports.
03Which improvement should happen first?
Connect the most consequential visibility and control gaps to practical process, governance, data, operating-model, contract, or technology actions.
HOW THE ASSESSMENT WORKS
Three Phases From Fragmented Knowledge to a Prioritized Path
Each phase turns available documentation and stakeholder knowledge into a more reliable operating picture. Scope is agreed before work begins and calibrated to the decision—not to an arbitrary data-volume target.
01
Phase One: Vendor Ecosystem Mapping
Build a current-state view of the agencies, production resources, technology, internal owners, and working relationships relevant to the scope.
Agency Relationship Map
Production Vendor Catalogue
Technology Platform Audit
02
Phase Two: Performance Intelligence Assessment
Compare available project, spend, contract, workflow, and performance evidence with the decisions teams are expected to make.
Performance Data Inventory
Knowledge-to-Data Gap Analysis
Decision Framework Audit
03
Phase Three: Improvement Opportunity Assessment
Prioritize the changes that would improve visibility, accountability, decision quality, and operating control.
Priority Opportunity Map
Decision Conditions
Prioritized Action Plan
COMMON RISK PATTERNS
Five Conditions Worth Testing in the Evidence
These are diagnostic lenses, not assumed findings. The assessment determines whether each condition exists, how material it is, and what evidence supports the conclusion.
01
Vendor Concentration Risk
A small number of vendors may carry a disproportionate share of critical work, creating capacity, continuity, or negotiating risk.
Signal in
your data:
Delays, staffing changes, or specialist dependencies affect multiple campaigns or business units.
02
Shadow Vendor Ecosystem
Freelancers, agency subcontractors, and one-off specialists may perform material work without appearing in the primary vendor inventory.
Signal in
your data:
Project deliverables arriving with vendor names
or credits that don't appear on any approved vendor list.
03
Revision Loop Cost
Repeated revision categories may reveal upstream problems in briefing, stakeholder alignment, review sequencing, or compliance preparation.
Signal in
your data:
Same comment categories appearing repeatedly in
project feedback across different vendors and campaign types.
04
Performance Data Fragmentation
Project, financial, contract, quality, and stakeholder evidence may live in separate systems with no shared decision view.
Signal in
your data:
Different teams have different opinions about
the same vendor with no shared data to resolve the disagreement.
05
Rate Card Drift
Contracted rates, approved scope, purchase orders, and invoiced work may become difficult to compare as teams, deliverables, and exceptions change.
Signal in
your data:
Agency invoices that reference rates or line
items not in the original contract, processed without systematic review.
WHAT YOU RECEIVE
Three Documents That Make the Next Decision Easier
The agreed scope defines the vendor population, evidence, stakeholders, timing, deliverables, and fee before the assessment begins.
01
Vendor Ecosystem Map
A documented current-state view of the agencies, production resources, technology, internal owners, and relationships included in scope.
02
Intelligence Gap Assessment
A documented comparison of required decisions, available evidence, informal knowledge, and the gaps preventing consistent evaluation.
03
Prioritized Improvement Strategy
Sequenced process, governance, data, contract, operating-model, or technology actions with owners, dependencies, and decision conditions.
Typical Engagement Timeline
01
Vendor Ecosystem Mapping & Data Collection
1–2 weeks
→
02
Performance Intelligence Assessment
1 week
→
03
Improvement Analysis & Prioritization
1 week
→
04
Deliverable Review
60 min
Total: 3–5 weeks from scope approval to final deliverable
BEFORE YOU ENGAGE
Questions to Resolve Before a Supply Chain Assessment
The first conversation should clarify the blocked decision, vendor and evidence scope, stakeholders, and the level of analysis required.
What information is needed to begin?
Useful starting inputs include vendor and agency lists, contracts or scopes, spend and invoice extracts, project records, performance reports, workflow documentation, and stakeholder interviews. The exact request is set during scoping.
Can the assessment proceed if our records are incomplete?
Yes. Missing or inconsistent records are themselves part of the current-state finding. The assessment distinguishes documented evidence from stakeholder knowledge and identifies the information needed for better ongoing decisions.
Who should participate from our organization?
The working group commonly includes marketing operations, procurement, finance, agency-management, production, and technology stakeholders. The specific decision and available evidence determine who needs to be involved.
Does the assessment include contract and invoice analysis?
It can. When contracts, scopes, rate cards, purchase orders, or invoice records are relevant and available, they can be reviewed to identify comparison gaps, exceptions, and questions requiring deeper procurement or financial review.
Does the engagement require purchasing I/O Procurement Intelligence?
No. The assessment may recommend process, governance, data, contract, operating-model, or technology changes. I/O Procurement Intelligence is considered only when its capabilities match the evidence and the client's priorities.
What happens after the final review?
The final review aligns stakeholders on findings, assumptions, priorities, owners, and unresolved decisions. Your team can execute the roadmap independently or scope follow-on support where additional analysis or implementation is useful.
How are timing and fees established?
Before work begins, both teams agree to the business question, vendor and data scope, participants, required evidence, deliverables, timeline, and fee. A typical engagement is completed in three to five weeks, depending on access and complexity.
START WITH THE DECISION
Bring Us the Supply Chain Question Your Current Evidence Cannot Answer
Share the vendor decision, operating concern, or visibility gap holding your team back. We will determine whether a focused Marketing Supply Chain Assessment is the right next step.