Case study · Clinical-evidence campaigns · Journal advertising
Five years on one randomized-trial evidence story.
One evidence story told across every channel, with every claim tied to the published trial.
- Client
- A coronary-stent company
- Area
- EP and cardiovascular
- Story
- One randomized trial
- Channels
- Journal · checklists · training site · programmatic
- Window
- Five years
Projects over five years on one evidence story.
Published trial behind every claim, in every channel.
The approach
Consistency as a strategy: one evidence story, told across every channel for five years.
Rather than a new message for each channel or each year, the program kept returning to a single randomized trial. Every piece, from journal advertising to a clinical checklist, made its case from the same published results.
The work
Trial campaign
A campaign built around the randomized trial.
Journal advertising
Advertising in a leading cardiology journal.
Clinical checklists and training
Clinical checklists and a training website.
Programmatic media
Programmatic media carrying the same story.
How we’d measure it for you
What we would report on a long-running evidence program.
Every claim annotated to its source in a review-ready copy deck before design starts.
The share of pieces approved in your first medical, legal and regulatory review cycle.
New channel versions priced as changes to an approved master, not as new builds.
Your review time and our production time, reported separately.
About these figuresProject count from our own records. The client is described rather than named; no client products, devices or creative are shown.
Where AI helps in regulated production, and where it never touches
0Claims written or changed by AI. People write every claim.
Bring us the brief. We’ll show you how we’d build it.
Put a live production challenge on the table. We will map the team, review path and measures the work would need.