Case study · Medical animation · Video · Sales apps
Twelve years of wound-therapy education, and a sales app tied to sales results.
Mechanism-of-action animation, a 44-video procedural series built accessible from the start, and a localized sales app whose use we tied to sales results, rep by rep.
Projects over 12 years for one global wound-care leader.
44Procedural videos, every one shipped with captions, transcripts and audio description.2021 · Our records
- Client
- A global wound-care leader
- Area
- Surgery
- Work
- Animation · video series · sales app · localization
- Accessibility
- Captions · transcripts · audio description
- Window
- 12 years
The engagement
One client, one wound therapy and more than 100 projects: education for the people who use the therapy, and tools for the team that sells it.
The work started with how the therapy works and grew into a procedural video library, a sales-enablement app in four languages and, at the client’s request, an analysis of how reps used that app against the client’s own sales data.
The work
Mechanism-of-action animation
Medical animation showing how the wound therapy works.
A 44-video procedural series
Built with closed captions, transcripts and extended audio-description masters, to US video-accessibility requirements, with Canadian versions in English and French.
Sales-enablement app
An app with single sign-on, localized into four languages.
Use-to-results analysis
At the client’s request, app use by rep analyzed against HR, hire-date and quarterly sales feeds.
What it produced
- 12 years
Record
100+ projects for one client.
- 2021
Accessibility
Every video in the 44-video series shipped with captions, transcripts and audio description. Accessibility was part of the build, not a fix after review.
- Our records
Analysis
App use tied to sales results, rep by rep. The sales figures belong to the client, and we don’t publish them.
How we’d measure it for you
What we would report on an education and sales-enablement program.
Captions, transcripts and audio description delivered with every video master, checked before the asset reaches you.
Use reported rep by rep, and joined to the HR or sales feeds you choose to share.
Language and market versions priced as changes to an approved master, not as new builds.
Your review time and our production time, reported separately.
About these figuresProject count and delivery details from our own records. The client is described rather than named; no client products, devices or creative are shown. Sales results from the analysis belong to the client and are not published here.
Where AI helps in regulated production, and where it never touches
Claims written or changed by AI. People write every claim.
Bring us the brief. We’ll show you how we’d build it.
Put a live production challenge on the table. We will map the team, review path and measures the work would need.