INDEPENDENT SINCE 1996
the Studio · the Loyalty Platform · the Intelligence
Tricycle is the only company that combines regulated-industry creative production, an enterprise loyalty platform fabric, and a private AI — on a single architecture you can own outright. No other firm operates in all five competitive dimensions. Most operate in one.
01 / CREATIVE
THE CREATIVE ENGINE
Thirty years in the most regulated creative environments in the world. 30+ global brands and the holding companies Omnicom, WPP, Publicis, Havas, and McCann have all hired Studios as a resource. Not as a vendor — as the capability they needed and couldn't build fast enough.
02 / PLATFORM
I/O LOYALTY PLATFORM FABRIC™
The only Loyalty Platform Fabric architected for B2C, B2B, and B2E engagement simultaneously — on one governed instance, in the client's own Azure cloud, under their own CISO, with source code the client can own outright or enjoy a fixed fee license. Program growth never triggers penalties.
03 / INTELLIGENCE
STRATEGIC INTELLIGENCE LAYER
The strategic thinking that makes Studios work more precise and I/O implementations more successful. Brand Maturity Assessment. Loyalty economics modeling. Journey design. Currency architecture. The intelligence that turns platform capability into measurable business outcomes.
The Structural Problem
On one side: the expectation.
Engage customers more personally, more proactively, and more consistently across more channels, at greater speed, with measurable return, while staying inside every regulatory, compliance, and financial boundary your industry demands.
Personalized customer engagement at scale
Faster execution across every channel
Consistent governance with measurable return
On the other side: the reality.
An agency ecosystem that can't tell you what the work actually produced.
A loyalty platform that charges you more as your program succeeds.
AI tools that require your most sensitive proprietary intelligence to enter a model your competitors can also query.
Data living in fifteen systems — CRM, ERP, POS, LMS, marketing automation, finance, procurement — none of which connect cleanly enough to drive decisions that matter.
Change Control fees that monetize your dependency rather than reward your loyalty.
The result: billions spent annually on customer engagement, partner incentives, and employee performance programs — with no unified view of what is working, no architecture to act on what is not, and no platform anyone actually owns or controls.
This is not a budget problem. It is not a talent problem. It is a structural problem — built over decades of legacy platform architecture, vendor dependency, and fragmented agency ecosystems that were never designed to work together.
The Record
Years in regulated-industry creative services and delivery
Enterprise platform implementations across Industries, across the globe
Average annual creative spend managed on-Studios and on-Platform
Documented APIs across 10 integration stacks — real-time, near-RT, batch
Consumers, Employees and Businesses governed loyalty + engagement
Vetted regulated-industry specialists across creative services
Every Tricycle deployment is governed and audited against the same standards our regulated-industry clients require. Our Azure-native architecture is built for enterprise scale, multi-cloud deployment, multi-language support (including RTL), and continuous releases.
Three Capabilities · One Architecture
What makes Studios different from every other agency isn't the work. It's that Studios runs on the same platform it sells. Every brief, every campaign, every asset, every vendor — tracked, scored, and attributed on InsightsOutward.
Explore StudiosTricycle Studios has operated in regulated industries since 1996 — serving pharmaceutical, life sciences, medical technology, and healthcare clients whose campaigns run under FDA scrutiny, formal legal, medical, regulatory, compliance reviews, and CISO governance. The five largest agency holding companies in the world — McCann, Omnicom, Publicis, WPP, and Havas — have hired Studios as the capability they needed and couldn't build fast enough themselves.
Built from the ground up for SOC 2 and ISO 27001 compliance, InsightsOutward provides a single source of truth for all loyalty, engagement and currency marketing assets, campaign metadata, and financial reconciliation.
Explore InsightsOutwardInsightsOutward is an enterprise Loyalty Platform Fabric — built from the operational requirements of 100+ enterprise implementations across retail, financial services, pharmaceutical, QSR, entertainment, and beyond. It runs B2C, B2B, and B2E programs simultaneously on a single governed instance. Consumer loyalty, partner incentives, and employee engagement — one architecture, without separate systems, separate data environments, or separate agency relationships for each audience.
A client can arrive with a fully documented strategy and need only platform configuration. Or arrive with a business objective and need Tricycle to design the entire program from the ground up.
Talk to AdvisoryAdvisory is the strategic layer that makes Studios more precise and InsightsOutward implementations more successful. Loyalty economics modeling. Journey design. Audience segmentation. Currency architecture. Build-or-buy analysis. The Brand Maturity Assessment — a four-dimension diagnostic that starts with organizational reality, not platform requirements.
The Client Record
Studios clients, Loyalty Platform requirements, Advisory engagements - and the Brands who've informed all three over the years
The Competitive Position
Two global systems integrators independently assessed InsightsOutward and placed it in their recommended enterprise loyalty technology mix. Their shared conclusion: the competitive distance is structural. Competitors can copy features. They cannot copy the architecture.
| Dimension | Every Other Vendor | Tricycle |
|---|---|---|
|
Dimension 1
Studios vs. Holding Companies |
McCann, WPP, Omnicom, Publicis, Havas: bench billing, no platform governance, creative disconnected from outcomes. | 30+ years regulated-industry creative. All five holding companies are clients. Every asset scored by I/O Sage™. 30% below holding company rates. |
|
Dimension 2
I/O Loyalty OS™ vs. Epsilon, Kobie, Salesforce |
Epsilon (Publicis-owned), Kobie (PE-backed), Capillary (VC-funded): vendor-managed data, volume pricing, no source code ownership, B2C only. | Client-owned Azure instance. Fixed fee. B2C + B2B + B2E on one CORE. Source code purchase option. Private AI native. |
|
Dimension 3
I/O Procurement Intelligence™ |
No direct competitor exists. Workfront and Aprimo manage projects — they do not score vendor performance or attribute delays. | Stage-level attribution. AI vendor scoring across 8 dimensions. A category of one — and potentially the largest market opportunity. |
|
Dimension 4
I/O Sovereign AI™ vs. OpenAI, Copilot, Vertex |
Shared model infrastructure. Your data enters a system optimized for someone else's commercial interests. | Dedicated LLM in your Azure subscription. Your CISO governs. Trained on your data only. Intelligence never leaves your boundary. |
|
Dimension 5
Advisory vs. Global Systems Integrators, McKinsey |
Framework-first consulting without platform ownership. Recommendations lead to third-party selection, not owned capability. | Practitioner-led. Operators who built the platforms. Advisory connects directly to implementation. Global Systems Integrators recommend InsightsOutward. |
|
The Full-Stack Gap
All five on one architecture |
No competitor operates in more than one of these dimensions. | Studios + I/O Loyalty OS™ + I/O Procurement Intelligence™ + I/O Sovereign AI™ + Advisory — one company, one platform, one commercial model. The distance is structural. |
Bench billing, no platform governance, creative disconnected from outcomes.
30+ years regulated-industry creative. All five holding companies are clients. Every asset scored by I/O Sage™.
Vendor-managed data, volume pricing, no source code ownership, B2C only.
Client-owned Azure. Fixed fee. B2C + B2B + B2E. Source code purchase. Private AI native.
Workfront and Aprimo manage projects. They do not score vendor performance or attribute delays.
Stage-level attribution. AI vendor scoring across 8 dimensions. A category of one.
Shared model infrastructure. Your data enters someone else's system.
Dedicated LLM in your Azure subscription. Your CISO governs. Your data only.
Framework-first consulting. Recommendations lead to third-party selection.
Practitioner-led by operators who built the platforms. Global Systems Integrators recommend InsightsOutward.
No competitor operates in more than one dimension.
All five on one architecture. The distance is structural.
That is not positioning. It is a structural gap in the market that Tricycle occupies alone.
No holding company. No private equity. No public-market obligations. One independent firm operating in all five dimensions — with a Loyalty Platform you can own, and an AI that never leaves your cloud.