INDEPENDENT MARKETING + TECHNOLOGY FIRM · SINCE 1996

Make customer engagement work as one system.

Regulated creative production, client-controlled loyalty infrastructure, and practitioner-led advisory—available independently or connected around the work.

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01 / CREATIVE

Studios

Regulated-industry creative strategy and production for pharmaceutical, medtech, financial services, and other complex categories.

  • 750+ Regulated Campaigns Delivered
  • 30 yrs Operating in Regulated Industries
Explore Studios

02 / PLATFORM

InsightsOutward

An enterprise loyalty platform for B2C, B2B, and B2E programs, deployed within the client's own cloud environment.

  • 120M+ Members Implemented
  • 250+ Documented APIs
Explore InsightsOutward

03 / ADVISORY

Advisory

Practitioner-led strategy for loyalty economics, program architecture, journey design, and build-or-buy decisions.

  • 150+ Brand and Program Diagnostics
  • 5 Stage Program Maturity Framework
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InsightsOutward I/O Loyalty Platform Fabric

The proprietary platform

One platform. Three connected journeys.

Connect consumer, partner, and employee programs through one governed operating layer—deployed inside your own Azure environment.

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Client-controlled
Deploy inside your own Azure subscription and governance boundaries.
Fixed annual fee
Program growth improves the economics instead of repricing the platform.
250+ documented APIs
Connect supported channels and systems through an integration-ready foundation.
Source-code option
Create a path to full ownership when long-term control requires it.
One governed operating layer Distinct relationships enter the same platform fabric.

Relationship inputs

B2CConsumer
B2BPartner
B2EEmployee
I/O COREShared identity · currency · intelligence

Fabric applications

Loyalty OS™Programs Procurement Intelligence™Operations Sovereign AI + Sage™Intelligence

Your environment · Your data boundaries

How Tricycle Engages

Start with the capability you need. Connect the others when the work demands it.

There is no required bundle. Each engagement begins with the problem in front of you and expands only when another capability materially improves the outcome.

Operating record

Medical technology Creative agency refresh

The brief

Compete as another creative agency.

The response

Show the operating system behind the work.

01 · The askCreative RFP 02 · The proofLive platform response 03 · The productI/O Procurement Intelligence™

A decade-long client asked Tricycle to compete on creative capability and price. Instead, we configured InsightsOutward around the client’s agency ecosystem. That live response became a new product for governing briefs, assets, compliance, vendor performance, and spend.

Read how Tricycle flipped the RFP

Selected Experience

A working record across regulated creative, enterprise platforms, and program strategy.

A selection from creative engagements, platform implementations, advisory work, and program experience across the Tricycle team.

Reason to believe

One company bought the platform. An industry authority helped name why.

Read the ownership perspective

Platform owner

Simplenight

Purchased the InsightsOutward source code outright—turning the platform into an owned business asset rather than another recurring software rental.

Industry perspective

The Wise Marketer

Helped frame the middle path clearly: the speed associated with SaaS, paired with genuine platform ownership.

Selected organizations across the record