INDEPENDENT MARKETING + TECHNOLOGY FIRM · SINCE 1996

Creative, loyalty technology, and strategy that work together.

Tricycle brings regulated-industry creative, a client-controlled loyalty platform, and practitioner-led advisory together for enterprise customer engagement.

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01 / CREATIVE

Studios

Regulated-industry creative strategy and production for pharmaceutical, medtech, financial services, and other complex categories.

  • 750+ Regulated Campaigns Delivered
  • 30 yrs Operating in Regulated Industries
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02 / PLATFORM

InsightsOutward

An enterprise loyalty platform for B2C, B2B, and B2E programs, deployed within the client's own cloud environment.

  • 120M+ Members Implemented
  • 250+ Documented APIs
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03 / ADVISORY

Advisory

Practitioner-led strategy for loyalty economics, program architecture, journey design, and build-or-buy decisions.

  • 150+ Brand and Program Diagnostics
  • 5 Stage Program Maturity Framework
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The Operating Challenge

Enterprise engagement breaks down when strategy, execution, data, and accountability are split across vendors.

Customer expectations
Deliver relevant engagement across customers, partners, and employees.
Operating constraints
Move faster without weakening regulatory, financial, or security governance.
Fragmented ownership
Connect agencies, platforms, data, and measurement so outcomes are visible.

Most teams do not lack tools. They lack shared ownership across strategy, execution, and technology.

Experience at Scale

Built through regulated creative work and enterprise loyalty implementations.

  • 30+ years Regulated-industry creative work
  • 100+ Enterprise implementations
  • 120M+ Members across implemented programs
  • 300+ Vetted specialists in the delivery network

Operating Record Medical Technology

A creative agency RFP became the starting point for a new product.

A decade-long client asked Tricycle to compete on creative capability and price. Instead, we configured InsightsOutward around the client’s agency ecosystem and showed how one platform could govern briefs, assets, compliance, vendor performance, and spend.

Read how Tricycle flipped the RFP
  1. 01
    The request Compete as another creative agency
  2. 02
    The response Show a working creative operating system
  3. 03
    What followed I/O Procurement Intelligence™

Selected Brand Experience

Experience across creative, technology, and advisory work.

These organizations reflect creative engagements, platform implementations, advisory work, and program experience across the Tricycle team.

Selected organizations

How the Model Works

Use one capability or connect all three.

Begin with the capability you need. Add the others only when the work requires it.

Modular engagement
Studios, InsightsOutward, and Advisory can work independently.
Connected delivery
Strategy can continue into implementation and production without a full vendor handoff.
Client control
InsightsOutward can operate within your cloud, security, and governance boundaries.